Artificial Intelligence (AI) is becoming more and more popular even in creative professions, and is opening new frontiers while raising important questions. Let’s explore together how AI is influencing art, music, design and other creative industries, as well as the opportunities and the challenges that it brings along.
What is AI?
AI, for those who might not know, refers to those informatic systems that can do tasks that, normally, would require a human intelligence. Those tasks include visual recognition, translation, decision making, content creation and so on. From when it’s been conceived, in the ‘50s of the last century, it made enormous strides. We went from weak AI, which can do specific tasks, to strong AI, which aims to completely replicate human intelligence.
AI in creative professions
Creative professions refers to sectors such as design, art, music, writing and so on. AI is revolutionizing these sectors in an unprecedented way.
In the design industry, tools such as Adobe Sensei or Canva use AI algorithms to suggest layouts, colors and styles and accelerate the creative process. In the figurative arts, platforms such as DeepArt or Google DeepDream transform images into artworks. In the music industry, applications such as AIVA (Artificial Intelligence Virtual Artist) can create original songs.
Opportunities offered by AI
AI offers a lot of opportunities in creative professions. For example, it can automate repetitive tasks and allow humans to focus on more complex and innovative tasks. Furthermore, AI democratizes creative tools, meaning that it makes artistic production more accessible, regardless of technical capabilities, and this can lead to an increased diversity in ideas and expressions.
Challenges and Controversies
Despite the clear advantages, there are a lot of concerns over the use of AI in the creative professions. Ethical issues, such as intellectual property, are becoming even more complex, and is been raised the worry about AI substituting the human work and potentially increasing unemployment levels. Various experts agree, however, that AI will be a complement and not a substitute for human creativity, by offering tools that expand human possibilities.
Future of AI in creative professions
If we look at the future, AI will keep evolving, being increasingly more influent in every aspect of our lives. With the development of more advanced technologies we will see even tighter collaboration between humans and AI. Education and continuous learning will be, as usual, essential to prepare people to work with these new tools. The key will be to achieve a balance between automation and human creativity, which ensures that art and creativity remain fields of authentic human expression.